![]() Marketing automation software refers to the tools and technologies used to automate repetitive marketing tasks, improve productivity, and track and analyze performance from marketing campaigns. These software platforms are useful for marketing companies and departments to market the content on multiple channels effectively. Businesses can take advantage of marketing automation to improve efficiency and minimize manual tasks. It is important to note that marketing automation platforms are web-based, and the user doesn’t necessarily have to install the software. Marketing automation solutions provide marketers with automation and management of multichannel strategies from a single tool. These tools are practical and fall under customer relationship management to automate and execute marketing workflow. The three main categories of marketing automation software are: 1. Marketing intelligence These tools are used on emails, social media platforms, and webpages to track and analyze the purchase behavior of clients with buying intent. They are used to track customers’ purchase behavior and intention to create targeted responses and programs based on their interests. 2. Marketing automation This category of marketing automation software involves tools that target the customers with intent and nurture them to make a purchase. These tools are useful in sales cycles involving business-to-business or business-to-governments transactions. Read more: https://chetusolutions.wordpress.com/2020/06/27/why-should-automate-marketing-software-and-how-it-is-beneficial-for-business/
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